BookedBack
Start free pilot

Follow-up and nurturing

Booked appointments from the leads still deciding.

Start a pilot

First appointment free · if nothing books, you owe nothing

Most leads need several touches before they book. BookedBack works each one across call, email, and iMessage until they book or opt out. Spaced out, never spammed.

What is lead follow-up and nurturing?

Follow-up nurturing means staying with a lead across channels until they are ready to book.

Most firms reach out once or twice, then drop the lead when things get busy. That lead is still out there. They just need one more touch on the right channel at the right time. BookedBack handles the entire sequence for you: AI voice, email, and iMessage, spaced out over days, until the lead books or tells you to stop.

BookedBack · touch 6 of 10 LIVE
Lead went quiet · Sam R. · day 12 of the sequence
Hi Sam, it’s Joseline with your firm. Still want to talk about your case? Let me find a time for you this week.iMessage · delivered
Sorry, crazy week. Yes, Thursday works.
Consult booked · Thursday 11:30 AMbooked on touch 6 of 10

How does follow-up nurturing work?

A lead comes in. BookedBack works them through four steps.

1
Call
The AI agent calls in your name. This is the first and highest-converting touch.
2
Follow up
No answer? Email and iMessage land over the next few days.
3
Qualify
Asks the right questions: injury, fault, intent. Only real leads get booked.
4
Book
Ready leads land on your calendar with their name and notes.

More on what actually gets ghosted leads back in our guide to personal injury lead follow-up.

How much does it cost?

You pay per qualified appointment that shows up, typically $50–$300. No software fee, no setup fee, no annual contract. Cancel by text.

A signed personal injury case is worth $15,000 to $80,000 to your firm. At $50 to $300 per appointment that shows, one signed case covers dozens of appointments.

Your first appointment is free, and a pilot covers roughly 100 contacts over about four weeks, nothing upfront.

Why does follow-up matter so much?

The leak is rarely lead supply. It is follow-up. Industry data (Clio) shows 30 to 50% of leads are lost to slow or missing follow-up, because active cases pull your team away and new leads go cold.

Most firms try once or twice, then move on. The lead did not say no. They were just busy when you called. BookedBack works each lead up to 10 attempts over about 30 days, across voice, email, and iMessage. That cadence catches the people your team never gets to.

Follow-up nurturing vs the alternatives

Four ways firms try to follow up with leads. Here is how they compare.

ApproachWhat happens after the first callWhat you payTypical outcome
BookedBack Up to 10 attempts across AI voice, email, and iMessage. Spaced, not blasted. Per appointment that shows up, between $50 and $300. First appointment free. Nothing upfront. ✓ Every lead worked. Qualified leads booked on your calendar with notes.
In-house front desk One or two tries. Then the list gets dropped when the day gets busy. Salary, whether or not anything books. – Most leads stall. No follow-up after the first day or two.
Answering service Answers the live call. No follow-up after that. Monthly flat fee or per-minute charges. – Lead answered on first contact only. No second touch, no qualifying, no booking.
DIY email sequence Emails go out but no calls, no iMessage, no qualifying conversation. Your time plus whatever email tool you use. – One channel. Low reply rates. Nobody qualifies the lead before it hits the calendar.

Every lead on your list gets worked. Start a pilot.

What results should I expect?

Across warm-lead campaigns: 40–60% of dialed leads pick up within the first few attempts. 20–35% of those reached qualify. 60–75% of qualified leads book.

On a 150-lead list, that means 8 to 12 booked appointments. BookedBack runs live pilots and shares the real numbers from your own leads as they come in.

Results depend on your lead quality and case type. These are typical benchmarks, not a guarantee for any specific firm.

Is AI calling my leads legal under the TCPA?

Yes, with the right guardrails. Ours are built in from day one.

  • TCPA-aware calling windows, DNC scrubs, CAN-SPAM-compliant email footers, and messaging from verified email and iMessage accounts.
  • You review and approve the script before any outreach goes out.
  • Anyone who says stop, "remove me", or "do not call" is taken off the list right away.
  • Voice calls are capped at three attempts per lead, with spacing between each one.

Compliance handled.

Start a pilot

Common questions

How many times does BookedBack contact a lead?
We reach each lead up to 10 times over about 30 days, across voice, email, and iMessage. Voice calls cap at three, spaced out across days.

Is this spammy?
No. Attempts are spaced out, not blasted. Three touches over a few days is a normal follow-up cadence for a service someone already asked about. Anyone who asks to stop is removed right away.

Which channels does BookedBack use?
AI voice calls, email, and iMessage. These are the three channels with the highest response rates for personal injury leads. BookedBack does not use SMS short codes or mass blast tools.

Is AI calling my leads legal under the TCPA?
Yes, with guardrails built in: TCPA-aware time windows, DNC-scrubbed contact lists, and immediate removal for anyone who asks to stop. You review and approve the script before anything goes out.

What if nobody books?
You pay nothing. BookedBack is performance based. You pay only when a qualified appointment shows up, between $50 and $300. There is no charge for calls, emails, or attempts that do not result in a booking.
Ready to work every lead on your list?

We run your first pilot on 100 leads over four weeks, nothing upfront. Your first appointment is free, and if it doesn't work, you owe nothing.

Start a pilot