What Does a Lead Reactivation Service Cost for a Law Firm?

Published June 27, 2026

How is lead reactivation priced?

There are three pricing models in the market: per booked appointment, per signed case, and flat monthly retainer.

Per booked appointment is the most common model for performance-based services. You pay only when a qualified prospect actually shows up to the consultation. No shows up, no charge. The typical range is $50 to $300 per appointment.

Per signed case is less common but exists with some referral networks. You pay a percentage or fixed fee after intake signs. The upfront risk is zero, but fees are usually higher to compensate for longer cycles.

Flat monthly retainer is the most traditional model. You pay a fixed amount regardless of how many appointments book. This works when volume is high and predictable. For most PI firms reactivating a cold list, it carries more risk, since you pay whether results come or not.

For a personal injury firm working an old lead list, per-appointment pricing usually makes the most sense. You carry no cost until a qualified consult sits on your calendar.

What does BookedBack charge?

BookedBack is a per-appointment service. You pay $50 to $300 per booked appointment that shows up.

There is no software fee, no setup fee, and no annual contract. You cancel by text. Your first appointment is free, so you see real results before spending anything.

A pilot covers roughly 100 of your contacts over four weeks. Nothing is required upfront. The AI agent contacts leads by AI voice call, email, and iMessage. Qualified leads go straight onto your Google Calendar with their name and case notes attached.

See full pricing details or learn more about how follow-up and nurturing works.

Is it worth it?

One signed PI case is worth $15,000 to $80,000 to your firm. One appointment costs $50 to $300.

That math is straightforward. A single signed case covers dozens of appointments. The leads you are reactivating already reached out to you at some point. They had a case, or thought they did. Some of them still need a lawyer.

The cost question is really about timing and risk. With per-appointment pricing, you have no risk if nothing books. The only real question is whether your old list has qualifying contacts left in it. A pilot answers that quickly, and BookedBack shares the numbers from your own leads as they come in.

Read more about what lead reactivation involves and what kinds of firms it fits best.

What should I watch out for?

The main pricing trap is paying per attempt or per call instead of per outcome.

Some services charge by the number of calls made or contacts dialed. You pay whether anyone picks up, qualifies, or books. A service can run up a large bill on a cold list with nothing to show for it.

• Avoid per-attempt or per-call pricing on untested lists.
• Ask whether you pay for no-shows. A service that charges for appointments that do not show up is not performance based.
• Watch for setup fees or annual contracts on a first engagement. A legitimate performance service does not need either.
• Make sure you see a call summary after each contact. You want to know what was said, not just whether someone booked.

Performance-based pricing aligns the vendor's incentives with yours. You both win when qualified appointments show up. That is the structure to look for.