BookedBack vs Clerx: which fits a personal injury firm?

Clerx is a receptionist for any practice area, and the firm runs the software itself. BookedBack only does personal injury intake, and it works the follow-up for you until the lead is on the calendar. A general practice willing to configure and operate software fits Clerx. A PI firm that wants intake handled, at a posted price, fits BookedBack.

What is Clerx?

Clerx sells two AI agents for law firms. Donna answers phone calls, website chat, and text messages. Jeremy follows up with leads that go quiet. Clerx's tagline: "Never Miss a Client Again." The product is built for solo and small-to-mid firms across all practice areas, not personal injury alone.

Clerx lists integrations with Clio, MyCase, Lawmatics, Smokeball, Lead Docket, PracticePanther, SmartAdvocate, Filevine, and Lawcus. Its site shows counters for 361 qualified leads captured, 174 booked consultations, and $42,950 in consultation revenue, with no customer firm named. Clerx also claims support for more than 40 languages, 1,000 concurrent calls, and 2x faster client conversion.

As of 2026-09-10, Clerx has no reviews on G2 or Capterra and names no customer firms on its site.

See the full price list →

What is BookedBack?

BookedBack is an AI intake platform built only for personal injury firms, based in San Diego. It answers, qualifies, books, and follows up with every lead in under 60 seconds. It works across AI voice, iMessage, and email, on the tools the firm already uses. Nothing needs configuring on the firm's side.

The firm pays a software usage fee per booked appointment on its own leads. Solo costs $300 per appointment and $0 a month, for up to 100 leads a month, billed month to month. Growth costs $150 per appointment and $2,000 a month, for up to 300 leads, and adds iMessage, reminders, and past-client outreach. Scale costs $50 per appointment at $5,000 a month and adds custom integrations and priority support. Custom pricing is available above Scale. The first booked appointment is free on every plan. The full price list is on the pricing page.

What is the real difference? A receptionist versus an intake platform

Clerx answers a call, a chat message, or a text. If the lead goes quiet, a second agent follows up. It works for any practice area. A firm picks a plan, gets quoted after a demo, and runs the software itself. The firm owns the setup. Clio's 2025 Legal Trends Report found only 40% of law firms answered the phone, and 52% say they lost business to a missed call. That is the gap both products are trying to close.

BookedBack only works personal injury intake. It asks personal injury qualifying questions on the first call. It follows up across three channels, including iMessage. It books qualifying leads straight to the calendar, without a firm switching between two separate agents.

Clerx fits a general practice willing to run software. BookedBack fits a PI firm that wants intake done, with a posted price.

How does pricing compare?

Clerx does not publish per-plan pricing. Getting a price needs a demo and a quote. Clerx states zero setup cost across all three plans. Real-world cost runs under $2 per call, per a practitioner report. Clerx does not publish that figure itself.

The table above and the pricing page have the full breakdown. BookedBack's price is fixed before signup. Clerx's price needs a demo and a quote to find out.

Software you configure or intake that runs itself?

Clerx is software. A firm picks a plan and runs Donna and Jeremy across its own calls, chat, and texts. Clerx states there is zero setup cost, and the firm runs the software.

BookedBack is done for you. There is no software to configure. BookedBack answers, qualifies, books, and follows up with every lead on its own. The firm sees only the booked appointments landing on its calendar.

When Clerx is the better choice

Clerx fits a solo or small general practice firm that handles more than personal injury. Say the firm also takes family law or criminal defense cases. It wants one receptionist across every case type, and it is willing to run the software itself.

Clerx integrates with Clio, MyCase, Lawmatics, Smokeball, Lead Docket, PracticePanther, SmartAdvocate, Filevine, and Lawcus. A firm already running one of these, and wanting a receptionist layered on top, has a real reason to look at Clerx first.

When BookedBack is the better choice

BookedBack fits a personal injury firm that wants its leads answered, qualified, and booked without adding a platform for staff to run. There is nothing to configure. The firm pays a software usage fee per booked appointment, from $0 monthly, and the first booked appointment is free on every plan.

If the firm wants a price it can see before a demo call, and channels built for PI intake including iMessage, BookedBack is built for that. Visit our personal injury page to see how it works, or get a demo.

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